We are exposed to it every day: temptation. In fact, it has even been elevated to an art form. How do those manufacturers and their (very clever) advertisers who try to seduce and nudge us to choose their product succeed? And they're not the only ones. Traffic engineers tempt us to follow their roads. Urban planners play with the city's lure. Even the average human, a monkey dressed in nice clothing, also knows a thing or two about seduction — although we will never equal birds of paradise, the real champions of seduction. So let yourself be tempted by temptation today!